Adapting Success: Rebranding BMW’s NCL for MINI Cooper

As part of the BMW Group, MINI Cooper required a rebranded version of the New Car Locator (NCL) following the successful redesign for BMW. This project involved adapting the established frameworks and UI components to align with MINI’s distinct brand identity while maintaining consistency within the BMW Group ecosystem. The goal was to provide users with a seamless experience, ensuring the interface remained intuitive, visually cohesive, and optimised across all devices.

© Kenem White